TEXAS OBSERVER / AUGUST 2018
A Rio Grande Valley tradition evolves for the social media age — with a few growing pains.
The tweet that went viral was a photo of their Drake-inspired “Views” raspa, held out by a faceless model like a bouquet of flowers. When Vasquez and Segura arrived the next day, 40 cars were already in line. It got only longer from there. As wait times grew to four hours, rumors started that Ice Cube himself was at the stand signing autographs. Customers watched Netflix and danced on the roofs of their trucks; the police were called four or five times a night to sort out traffic; cars running out of gas while idling became so routine that they started keeping a full gas can behind the stand.